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Wednesday, December 13, 2006

JELD-WEN Windows & Doors

JELD-WEN Windows and Doors – 80% co-op reimbursement program – accrual % rate from the mfr sales rep.
Co-op $$$ are available now – because accruals are based on prior year purchases. Builders, contractors & remodelers may participate through their dealers with prior approval. Mfr sends quarterly co-op statements.
To research co-op dollars for JELD-WEN Windows & Doors– get the co-op authorization letter signed and the vendor number.
See the building supplies list for more brands.

Google above at: jeld-wen.com for local dealers.

Friday, December 08, 2006

Finding Co-op $$ for 1st Quarter 2007...

There is basically 3 weeks left until year end- most co-op plans expire 12-31-06.

So what now? Last minute gift ideas...these promotions expire 12-31...co-op, use it or lose it!!!

How do I inspire my sales reps on January 2nd, 2007?

Where do I find co-op $$??

Here's what I do...





1. Research co-op plans based on prior year purchases...co-op is available NOW...as soon as the mfrs can compute the figures. When you run the search - more than 750 plans offer co-op $$ available now! Focus on these brands for 1st quarter 2007!

2. Research plans that expire 1-31-07, 2-28-07, 3-31-07, 4-30-07, 5-31-07, 06-30-07...these plans still have co-op available now...1st quarter...

3. Research plans that have quarterly programs...co-op is available NOW!

4. Research plans that have rolling monthly programs...co-op is available now. The oldest month rolls off...the newest month rolls on... co-op is available NOW!

5. I'v got plans now for Rodeo in January which front co-op based on a percentage of prior year's earnings...Wrangler, Justin, Tony Lama...

6. Bio-guard pool chemical products, which starts the new program 10-01 ...has co-op available NOW...based on current purchases. Check out other pool programs...works here in Texas!!

7. Plans which expire 6-30-06 and start 7-1-06 have co-op available now! half way into their season!

8. Rolling 6 month programs have co-op available NOW!

If you don't know how to research these available programs...contact me...let me know... respond here to this notice!

Or contact your Multi-Ad/Recas representative for additional information.

You can find plenty of opportunities for Co-op $$$ for first quarter 2007!!!

Many other brands front co-op $$$ if you just ask for it! based on prior year purchases...during the first quarter! You don't get what you don't ask for. Present a proposal!!

Make co-op part of your daily sales process, co-op is not just something else to sell!!! Co-op is a part of the sale! Period!

Give me feedback! ;~)

Carson-Dellosa Education Materials

Carson-Dellosa – educational materials, science kits, etc -
100% co-op program, 2% accruals on prior year purchases, so co-op is available first qtr of the new year!
To research co-op dollars for Carson-Dellosa – get the co-op authorization letter signed and the vendor number.
See the office, art, education list attached for more brands
Promote educational materials now for back to school!

Google at carsondellosa.com for local dealers.

Yamaha Waverunners

Yamaha Waverunners – minimum 50% co-op reimbursement program when using pre-made ads from Yamaha – watch for seasonal promotions- earn more co-op credit reimbursement when promoting Yamaha Waverunner ads Jan-July 31st!! See below!
High Output Level dealers will get 90% credit Jan –July 31 and 50% credit applies all other times
Level 1 dealers will get 80% credit Jan-July 31 and 50% credit applies all other times
Level 2 dealers get 70% credit Jan-July 31 and 50% credit applies all other times
Level 3 dealers get 50% credit all season
Co-op $$$ are available now – because performance period runs 9/1/06 through 8/31/07.
To research co-op dollars for Yamaha Waverunners – get the co-op authorization letter signed and the vendor number. Work directly with the dealer to help confirm and coordinate his co-op. Mfr sends regular monthly co-op statements.
Logos are available on http://www.adbuilder.com/. See http://www.yamaha-motor.com/ with dealer ID and password to download mfr ads.
Google above at yamaha-motor.com/waverunner/ for local dealers.

Watkins Mfg - Spas

Watkins Mfg – 50% co-op reimbursement program
Hot Springs series spas – accruals $75 per unit
Tiger River series spas – accruals $50 per unit
Funds accrue monthly – each month Shared Marketing will mail the dealer a statement listing the activity and current balances of the co-op fund

To research co-op dollars for Watkins Mfg Spas – get the co-op authorization letter signed and the vendor number. Yes, Recas finds co-op $$ with a vendor #!
See the pool & spa list for more brands.

Google hotsprings.com above for local dealers!

Wednesday, December 06, 2006

Goldwell Salon Products

http://www.goldwellusa.com/coop/index.asp

Goldwell Salon Products Co-op - 50% co-op reimbursement program; check out the above site for details of the Goldwell Salon Products co-op advertising program.
The salon must use a Goldwell formatted ad to represent at least 50% of the ad space.
The formatted ad may not be altered or changed other than to insert a tag consisting of the Salon's name, address, phone number and resizing to fit the space.
Use the official Goldwell log in print at least as large and as bold as the Salon logo or name.
All product illustrations must be Goldwell. No competitive products or manufacturer may be mentioned or displayed.
The actual ad must be pre-approved by Goldwell in writing pursuant to the procedures - contact the Goldwell Co-op Advertising Dept at 1-800-288-9118 x3114 or e-mail at
answers@kpss-hair.us.
Google www.goldwellusa.com for local salons who purchase Goldwell products.

Durasol Awnings

Durasol Awnings Corp – 75% co-op reimbursement program, 5% accruals based on program beginning 11/01/06 and running through 10/31/07.
Co-op $$$ are available now – because accruals run 11/01/06-10/31/07.
To research co-op dollars for Durasol Awnings – get the co-op authorization letter signed and the vendor number.
Google durasol.com for more details about the product and your local dealer.

Friday, December 01, 2006

Vetter Windows and Doors

Co-op for Vetter Windows and Doors
50% co-op reimbursement co-op program
1% accruals based on prior year purchases for Authorized dealers (distributor)
Get the co-op authorization letter signed and the vendor #. Do they buy direct or through a distributor?
What other brands of windows and doors have co-op programs?
Ads available at www.adbuilder.com

Google above for local retailers: vetterwindows.com

Victory Motorcycles by Polaris

Co-op for Victory Motorcycles by Polaris – mfr offers co-op advertising assistance.
Dealers must contact the mfr direct for all co-op information and for available ad materials. Dealer can also obtain program information and ad materials on Polaris website that is password protected.

Ads available on www.adbuilder.com.

Google above for local retailers at: polarisindustries.com

Vectra Fitness, Inc

Co-op for Vectra Fitness Inc – 50/50 co-op program – co-op accrues at 3% based on prior year purchases – so co-op is available in the 1st quarter!
To research co-op dollars for Vectra Fitness Inc – get the co-op authorization letter signed and the vendor number.
Is the sporting goods dealer using his co-op and filing his co-op for reimbursement in a timely manner? Does he need help getting his hands around the co-op program?
Ads require product illustration, product description and logo – 1st quality products, no competing products, minimum 2 sale features, maximum 2 non-competing products in same ad.

Google: vectrafitness.com for local retailers!

Monday, November 20, 2006

More Negotiable Co-op Programs

These brands have a negotiable co-op program, usually 50% co-op reimbursement. Usually the mfr sales rep wants to now how much the advertiser is willing to spend, then based on increasing mutual business, the mfr rep will approve funds to help support advertising—they usually like to deal directly with the customer. This means you submit an advertising proposal. These plans expire 12-31-06! Google above for local retailers!

Manufacturer - Product description - Contact
Eastman Guitars
- Eastman Guitars
Evo Grills - Outdoor grills
Fanimation - Ceiling fans
Flensted Mobiles - Decorative mobiles
Flightcom Corp - Flight headsets, intercoms
Gaaraventa - Lift Aids
Garfield & Marks - Women’s suits and clothing
Garrison Guitars - Garrison Guitars
Hanko Designs - Japanese paper
Hills Pet Nutrition - Science Diet brand pet food
Hunter Douglas - Blinds and window coverings
Inkadinkado - Rubber stamps
Pelco - Security camera site equipment
Simpson Door Co - Doors—thru the distributor - Contact local distributor
Stoll Fireplace - Fireplace doors, tool sets, patio furniture
Ventana Bikes - Ventana Mountain Bikes
Waechtersbach - Dinnerware and mugs
Weinstock Lightng - Crystal chandeliers
WC Wood Co - Upright Freezers, single door refrigerators
Wheel Masters - RV Air Gauges, heavy duty valve caps
Wolfe Designs - Greeting Cards, Botanical fine art

If you'd like the contact, please post a comment and I will provide.

Negotiable Co-op Programs

These brands have a negotiable co-op program, usually 50% co-op reimbursement. Usually the mfr sales rep wants to now how much the advertiser is willing to spend, then based on increasing mutual business, the mfr rep will approve funds to help support advertising—they usually like to deal directly with the customer. This means you submit an advertising proposal. These plans expire 12-31! Google above for local dealers.

Manufacturer - Product description
Afco Industries - Decorative wall panels, columns
Aitoh Company - Paper products
Alessi USA - Kitchen gadgets
American Tools - Same as Irwin tools
Arai Helmets - Arai motorcycle helmets
Big Train - Chai tea, coffee, smoothies, syrups
Blue Bell - Blue Bell Creamery—ice cream
Blue Ox - RV steering control, tow bars, hitches
Brooke Insurance - Brooke Insurance—life, auto, home
Cessna Aircraft - Cessna Airplanes
Chef’s Planet - Kitchen gadgets—they offer a discount
Citrix Systems - Computers and accessories
Comfort Maker - Air Conditioning—International Comfort Pdts
Cowgirl Tuff - Ladies Western Wear
Crown Column - Decorative columns and millwork
D’Angelico - Guitars of America
Demco - RV transport equipment, tow bars
Dolan Designs - Lighting products
Double D Ranch - Western ranch wear
Dragonfly - Ionithermie, MoorSpa, Y-Spa, Binge Spa pdts
Dr. Smoothie - Smoothie products thru the distributor

If you would like a contact - post a request and I will provide.

Google brand above to find local dealers.

Sunday, November 19, 2006

KHS/Free Agent BMX Bicycles

Co-op for KHS/Free Agent BMX Bicycles – 50/50 program, 2% accruals

Co-op dollars are based on current year purchases. Co-op expires 12/31/06. Must be a Max Profit or Partner Bicycle Program dealer to qualify for co-op.
Get the co-op authorization letter signed and the vendor #. Yes, ReCas has found co-op $$ with the vendor #.
Ads require product illustration, logo and product brand name. Prior approval required.
See Bicycle list for more brands with plans.

Google above at khsbicycles.com for local retailers.

Thursday, November 16, 2006

Karman - Roper Western Wear

Karman Inc - 50/50 program. 2% accruals for first quality Roper Western Wear-12 month rolling program
Co-op $$$ are available now – because accruals are based on prior year purchases.
To research co-op dollars for Karman – get the co-op authorization letter signed and the vendor number.
See the Western Wear list for more brands like Wrangler, Justin, Tony Lama and others.

Google above at eroper.com for local retailers.

Garmin International GPS Systems

Co-op for Garmin International
Help your local individual dealers advertise – this Global Positioning System product (also used for Geo-Caching!) is also carried at Walmart, Target & other big brick stores!!
50% co-op reimbursement program, 2%-3% accruals based on current year purchases
Garmin International – aviation and marine products like premature descent alert simulators, flight instruction navigation & weather products; marine, outdoor, mobile electronics maps & charts, global positioning systems
Logo, product illustration, prorate multiple product ads
Get the co-op authorization letter signed and get the vendor.

Google above at garmin.com. Click on dealer locator at bottom of website.

Wednesday, November 15, 2006

New Balance Footwear

Co-op for New Balance Footwear – 100% co-op program for Mfr custom ads/50% program for Dealer produced ads – co-op accrues at 1% based on prior year purchases.
To research co-op dollars for New Balance Footwear – get the co-op authorization letter signed and the vendor number.
Is the shoe dealer using his co-op and filing his co-op for reimbursement in a timely manner? Does he need help getting his hands around the co-op program? Contact the Co-op queen for more details.
Google above at newbalance.com for local retailers.

Check out shoplocal.com for New Balance retailers.

Dogwatch Hidden Fence Systems

DogWatch Hidden Fence Systems -
50% co-op reimbursement program, 5% accruals based on current year purchases
To research co-op dollars for DogWatch Hidden Fence Systems – get the co-op authorization letter signed and the vendor number.
To compute current co-op available – figure 5% of current year purchases.
E-proofs for pre-approval accepted: linda.vreeland@dogwatch.com
Prior approval is required for all print or Internet advertising. Product illustration, logo, mention mfr’s name.

Google above for dealers in your area: dogwatch.com

Check out www.dfwdog.com for a new nitche product!

Monday, November 13, 2006

Trex - The Deck of a Lifetime!

Trex – The DECK of a Lifetime!
100% co-op reimbursement program, 1% accruals based on current year purchases. To research co-op dollars for Trex Decking – get the co-op authorization letter signed and the vendor number.
*Trex Pro Gold dealers earn co-op from mfr. Others must ask for co-op funds.

Google above for local dealers at: trex.com

Expiring Brands...12-31-06 for classified

Expiring Brands 12-31-06...for Classified!
Co-op brand, plan #, Product description, Accrual %, Reimbursement %

Ducati North America 025040 Motorcycles varies 50%
Harley-Davidson Inc 003323 Harley Davidson motorcycles $45/ea 50%
Honda Motor Co 004633 Motorcycles varies 50%
Honda Motor Co 004815 Outboard marine engines varies 50%
Jasper Engines & Trans 024055 Marine engines varies 50%
Kawasaki Motors Corp 004014 Motorcycles, ATV’s Jet Skis 004014 60%
Kia Motors America 023624 Sportage varies varies
Lindal Cedar Homes 020944 Lindal & solid cedar homes 2% 50%
Manco Power Sports 017744 Mini bikes 2% 50%
Saab Cars of America 009528 New Saabs including loaner cars $250/car 100%
Subaru of America 000861 Parts & Service for Subaru varies 50%

Ashton Cigars

Ashton Cigars - 50% co-op reimbursement program.
Co-op advertising may be arranged on an individual basis with the mfr sales rep based on current level of purchases.
Prior approval required. See ad slicks available from www.adbuilder.com.
To research co-op dollars for Ashton – get the co-op authorization letter signed and the vendor number. Also get the mfr sales rep name and cell #.
Fax both sides of co-op authorization letter to me.

Google above at ashtoncigar.com for local dealers.

Altadis USA Cigars

Altadis USA-Cigars brands like Don Diego, H. Upmann, Montecristo, Romeo y Julieta, Te-Amo, and others-
50/50 co-op reimbursement program.
Co-op $$$ are available now – because accruals are based on prior year purchases. Mfr co-ops 10% of previous years sales or $10,000 whichever is less! Prior approval for ads over $500.00. See ad slicks available from www.adbuilder.com attached. (Must contain surgeon general’s warning!)
To research co-op dollars for Altadis – get the co-op authorization letter signed and the vendor number.
Fax both sides to me. Altadis also pays for online co-op when you use the surgeon general’s warning (a co-op requirement!)

Google above for local dealers at altadisusa.com.

Hurry! Co-op expires 12-31!

Thursday, November 09, 2006

Gelin & Abaci

Gelin & Abaci – 50% co-op reimbursement program for wedding and engagement rings
Co-op $$$ are available now – because accruals are based on prior year purchases.
To research co-op dollars for Gelin & Abaci – get the co-op authorization letter signed and the vendor number.
Fax both sides to me.
See the jewelry list for more brands.

Google above at gelinabaci.com for local jewelers. Click on jeweler locator.

Wednesday, November 08, 2006

M & S Systems

Co-op for M & S Systems (home automation systems, musical/video intercoms, built-in vacuums, stereo systems)

1. 50% co-op reimbursement program, quarterly accruals, current year purchases. Funds not used in current quarter may be carried over to next quarter - funds not used in a calendar year may not be carried over to next year! Mfr sends monthly co-op statements.

2. Get the co-op authorization letter signed and a vendor # - fax to me. I can research co-op with signed letter and vendor #. Amazing!!

Google above at mssystems.com for local dealers. Click on the dealer locator.

Tuesday, November 07, 2006

Dickies Medical Uniforms

Co-op for Dickies Medical Uniforms – medical fashion line (excluding everyday scrubs) – 50/50 co-op program – co-op accrues from 2-5% based on current year purchases – 2006 co-op expires 3-31-07!
To research co-op dollars for Dickie’s Medical Uniforms – get the co-op authorization letter signed and the vendor number. Fax both sides of co-op letter to me. Use mfr ad slicks-available thru sales rep. Prior approval is required for all print advertising – use advertising pre-approval form. Fax to 214-459-1059 or e-mail to: bmccloskey@dickiesmedical.com.
Check the medical list for more great co-op programs.

Google above at dickiesmedical.com for local dealers. Click on store locator.

Sunday, November 05, 2006

Club Car Golf Carts and Utility Vehicles

Club Car Golf Cars and Utility Vehicles -
50% co-op reimbursement program, $45 per vehicle based on prior year purchases, expires on 12-31.
All request must be submitted through Partner Pavilion to qualify. Contact mfr direct for specific amount earned per cart. All advertising must be prior approved. Mfr offers co-op on 3 separate products. The money accrued for one product may only be used to advertise that product. No combining of funds. Contact mfr sales rep for further information and available ad materials.
Yes, I can research co-op with a signed co-op authorization form and vendor/customer number.

Google above at clubcar.com for local dealers. Click on Dealer locator, United States, enter zipcode.

See November Indulge Section 1 page 33 for Club Car advertising.

Lampe Berger

Lampe Berger Fragrance Lamps and OIls
50% co-op reimbursement program; 10% accruals based on current year pruchases. Co-op expires 12-31.
Accounts must sign mfr agreement to qualify for co-op. Prior approval is required for all advertising. Contact mfr direct for further information. Billboards and Internet advertising does not qualify for co-op.

Google above at lampeberger.com. Click on select a country, USA, Retail locator, enter zipcode.

Sid Dickens

Sid Dickens Decorative Art Tiles -
100% co-op reimbursement with an excluive ad. Accruals 2%.
Co-op advertising funds are available on a case by case basis to dealers in good standing. Co-op funds must be used within 6 months of purchase date or will be forfeited. Accounts need to contact the mfr direct for accrual and performance dates. Unused funds do not carry over.
In ads featuring only Sid Dickens products the Sid Dickens products must occupy a minimum of 50 % of ad for full reimbursement. The remaining portion of the ad can be used to promote the retailer. No ads may use mfr products as a loss leader or a sale item or promotions that involve consumers purchasing for a chance to win a prize or coupon offerings. Contact the mfr for further information and for available ad materials.

Google above at sidinc.com for local dealers. Click on find a store, choose a country, state, city.

Samsung Home Entertainment Products

Samsung Home Entertainment Products
50% co-op reimbursement program or more! Advertising assistance may be arranged on an individual basis with the Sales rep . Contact mfr or sales rep for ad materials. Indirect dealers must contact their distributor.

Google above at samsung.com for local authorized dealers. Click on North America, United Stated, Click thru to select TV model, click on local store locator, zipcode, mileage range, allow pop-ups.

LG Home Entertainment Systems

LG Electronics and Home Entertainment Systems
50% co-op reimbursement program or more. Contact mfr direct for all co-op advertising information and ad materials.

Google above at lge.com for local dealers. Click on North America, USA, TV Audio Video, Where to Buy blue box down left side of site, TV/Audio Video Category, Zipcode.

Jacuzzi

Jacuzzi Whirlpool Baths

Co-op advertising may be arranged on an individual basis with the mfr sales rep. Indirect dealers contact distributor for possible advertising assistance. Contact mfr or mfr rep for further information and available ad materials.

See Indulge November page 5 of section 1.

Google above at jacuzzi.com for local authorized dealers. Click on dealer locator in upper right corner, click here if you are interested in whirlpool baths, designer showrooms & authorized kitchen and bath dealers, enter zipcode.

Jewelry Co-op Programs - Negotiable

Other Jewelry Co-op Advertising programs that are negotiable.
Baume & Mercier
Di Modolo
Marco Bicego
Michael Werdiger
Lagos
Ashi Diamonds
Scott Kay
KC Designs

Contact the mfr sales rep for additional information and ad materials.

See Indulge for advertising.

Google above for local dealers.

Cartier Watches

Cartier Watches
50% co-op reimbursement or more. Co-op advertising is available on an individual basis with the mfr's sales rep. Contact rep for complete co-op information and available ad materials.

Google cartier.com for local dealers. Click on North America, English, Boutiques, Where to find Cartier, North America, Watches, United States, Choose a state, Choose a city.

Search Indulge page10 for Cartier advertising.

Ebel Watches

Ebel Watches
Up to a 50% co-op reimbursement program or more.
Mfr offers advertising assistance. Dealers must contact the mfr direct for all co-op information. Contact mfr or mfr's sales rep for available ad materials.

Search Indulge November issue page 9 for advertising.

Google above for local dealers at ebel.com. Click on stores & service centers, select a region and enter zipcode.

Gregg Ruth & Company Jewelers

Gregg Ruth & Company Jewelers
50% co-op reimbursement program. Co-op advertising may be arranged on an individual basis with the mfr sales rep. Contact the mfr for further information and for available ad materials.

Google above at greggruth.com for local dealers. Click on Where to Buy, enter zipcode.

Search Indulge page 8 for Gregg Ruth Advertising.

Mikimoto Jewelry

Mikimoto Cultured Pearl Jewelry
50% co-op reimbursement program. 3% accruals based on current year purchases. * Retailer must meet minimum purchase requirement of $50,000 annually and maintain a Mikimoto wholesale inventory level of the same amount to qualify for co-op advertising. Off price promotions or sale ads do not qualify. Dealer must contact mfr for further information and ad materials.

Search Indulge November issue page 7 for Mikimoto advertising.

Google above at mikimoto.com for local dealers. Click on store locations, authorized dealers, enter zip code.

Seiden Gang 18 K. Gold Jewelry

Seiden Gang 18 K. Gold Jewelry
50% co-op reimbursement program. 5% accruals based on current year purchases. Prior approval required. Store must contact mfr direct for more information, ad materials and prior approval.

Search page 4 of Indulge for Seiden Gang advertising.

Google above at seidengangdesigns.com for local dealers. Click on our stores, enter zip code.

Patek Phillipe Watches

http://magazine.indulgedfw.com/SS/Page.aspx?secid=24236&pagenum=3&sstarg=&facing=false&

Patek Phillipe Watches - 50% co-op reimbursement program. Up to 2% accruals based on prior year purchases. Prior approval is required at least 2 weeks in advance. Puchases of Grand Complication wristwatches, such as minute repeaters and torubillons do not count towards the annual calculation for the co-op budget. Contact mfr direct for further information.

Google above at patek.com for local retailers. Click on Retail Network, Authorized Retailers, Region, Country, State, City.

Tag Heuer Watches

http://magazine.indulgedfw.com/SS/Page.aspx?&secid=24236&pagenum=1

Tag Heuer Watches
50% co-op reimbursement or more.
Plan Comments: Co-op advertising may be arranged on an individual basis with the mfr sales rep.
Google above to find local dealers at tagheuer.com. Click on authorized retailers.
See the Indulge ad above featuring Tag Heuer.

Friday, November 03, 2006

Monessen Hearth Systems

Co-op for Monessen Fireplaces - 50% co-op reimbursement program. Accruals 2% based on current year purchases. Co-op expires 12-31-06.
Get the co-op authorization letter signed and the vendor # and fax to me.
Prior approval for all print advertising to JoAnn Clem fax: 800-863-9548. Phone 800-867-0454.
Ads images available at www.adbuildercom.

Google above for local dealers at: www.monessenhearth.com. click on dealer locator.

Tuesday, October 31, 2006

Kohler Kitchen and Bath products

Co-op for Kohler kitchen & bath products -
50/50 co-op reimbursement program – fixed plan
$1500 for Authorized Plumber showroom
$5000 for Registered Dealer Showroom
1. To research co-op dollars for Kohler – get the co-op authorization letter signed and the vendor number. Fax both sides of co-op letter to me. Use mfr ad slicks-available at www.adbuilder.com Accruals are based on registration level of dealer showroom. Maximum reimbursement is 50% up to the amount of allowance available. Advertised products must be on display in the store. Dealer must sign mfr agreement; signed prior approval reimbursement form must be added to claim package along with distributor purchase affidavit.
"The Bold Look of Kohler" logo must be prominent with product illustration and model name. Prior approval required fax to 920-459-1505.
Google above for local dealers at: uskohler.com

Monday, October 30, 2006

Oliver Peoples Eyewear

Oliver Peoples Eyewear – co-op program is offered on an individual basis with the mfr sales rep.
To research co-op dollars for Oliver Peoples Eyewear– get the co-op authorization letter signed and the vendor number.
Fax both sides to me. Oliver Peoples, known for its creativity and innovation in eyewear design, continues to be the top eyewear choice for Hollywood’s hottest stars.

Google here for local dealers at www.oliverpeoples.com

Tuesday, October 17, 2006

American Gem Society

Co-op for American Gem Society
– 50/50 co-op program – fixed program allocated on a first come first serve basis! Budgets are based on $500, $1000 or $2000 spending plans. Members should contact AGS directly.
To research co-op dollars for American Gem Society – get the co-op authorization letter signed and the vendor number. Fax both sides of co-op letter to me.
Use only mfr ad materials-available on www.adbuilder.com. Prior approval is required for all print advertising –fax ad to 702-233-6121 or e-mail: gcarrington@ags.org. See plan for required text!

Google Americangemsociety.org for local dealers.

Sunday, October 01, 2006

M & S Systems

50-50 program, quarterly accruals, current year purchases. Funds not used in current quarter may be carried over to next quarter - funds not used in a calendar year may not be carried over to next year! Mfr sends monthly co-op statements.

Get the co-op authorization letter signed and a vendor # - fax to me!

Google here for local dealers at MSSystems.com

Rolex Watches

http://magazine.indulgedfw.com/SS/Page.aspx?secid=22726&pagenum=13&sstarg=&facing=false&

Rolex Watches - 50% co-op reimbursement program; co-op based on 5% acrual of prior year purchases - expires 12-31. To qualify for 75% reimbursement Bonus Funds, dealer must have used 60% of available co-op funds by Sept 30th. The remaining months will reimburse at 75% of available funds remaining.
See co-op plan for details. Check out Indulge Rolex ad at link above.
Google at this site at rolex.com for Rolex dealers in your area.

Friday, September 29, 2006

Christopher Radko

Co-op dollars are available when advertiser signs advertising agreement with sales rep.
Get the co-op authorization letter signed and the vendor # and fax to me. See the gifts list for additional brands with good co-op programs for brands.

Google here at christopherradko.com for local dealers.

Hartmann Luggage

Co-op for Hartmann Luggage -
- 50/50% co-op reimbursement program when mfr ads are used.
25% reimbursement for dealer produced ads
Accruals 1% based on prior year purchases
Get the co-op authorization letter signed and the vendor # and fax to me. Mfr’s prior approval form must be completed and submitted prior to advertising. Use current suggested retail prices or no retail listing.
Ads elements are available from the mfr sales rep. Contact me for co-op plan.
See the travel list for additional brands with good co-op programs.

Google store locator at hartmann.com for local dealers.

Golden Technologies Power Lift Chairs

Golden Technologies – 50/50 program, 3% accruals QUARTERLY (power lift chairs, scooters, adjustable beds)
Co-op $$$ are available now – dealer must spend co-op accrued during the same quarter of the year such funds were earned.
To research co-op dollars for Golden Technologies – get the co-op authorization letter signed and the vendor number. Co-op $$ have been found.
Fax both sides of co-op authorization letter to me.
Prior approval for all print advertising. Must sign mfr agreement prior to advertising. Exclusive ads.

Google here at goldentech.com for local dealers. Click on where to buy.

Gold Lance Rings

Co-op for Gold Lance Rings - 50/50 program. $3 per unit.
Mfr offers advertising assistance based on previous corresponding seasons sales. Mfr has 2 seasons: Spring ( Jan 1 – June 30) and Fall (July 1 – Dec 31)
Co-op dollars are based on prior year purchases beginning 7-1-05. Co-op funds expire 12-31-06.
Get the co-op authorization letter signed and the vendor # and fax to me. Yes, ReCas has found co-op $$ with vendor #.
Prior written approval is required for all print advertising

Google where to shop at goldlance.com for local dealers

Wednesday, September 27, 2006

Arthur Court Designs

Co-op for Arthur Court Designs (aluminum hollowware and gift items) – 100% program, 5% accruals for Gallery Accounts, 7.5% for President’s Gallery and 10% accruals for Premier Gallery Accounts.
Co-op dollars are available based on current year purchases. Co-op expires 12-31.
Get the co-op authorization letter signed and the vendor # and fax to me. Yes, Recas has found co-op $$!!
Ads are available on http://www.adbuilder.com/. Pre-approval required. See plan for disclaimer required.
See the gifts list for additional brands with good co-op programs for brands like Dept 56 and Goebel. Start preparing your advertisers now for Bridal Section and Holiday Gift Guides!

Google arthurcourt.com for dealers in your area!

Sunday, September 24, 2006

BR-111 Exotic Hardwood Flooring

Co-op for BR-111 Exotic Hardwood Flooring – 50% co-op reimbursement program based on current year purchases

*Mfr offers 'Fashion under Foot' dealers a generous co-op advertising fund up to a maximum of $1,000 annually. Dealers will receive co-op advertising reimbursement at the end of each quarter. Contact mfr direct for all advertising.
Ad requires product illustration (room scene) and logo.

Viking Appliances

Co-op for Viking Appliances – arrangeable through the distributor. Get contact name & phone number.

1. Get the co-op authorization letter signed and get vendor # - fax both sides of co-op letter to me.

2. Ad materials available on www.adbuilder.com.

Google www.vikingrange.com at the bottom of this site for local dealers.

Club Car Golf Carts and Utiity Vehicles

Club Car Golf Carts and Utility Vehicles

1. $45 co-op accrual per vehicle based on prior year purchases- 50% co-op reimbursement.

2. Yes, I can research co-op with a signed co-op authorization form and the customer number from a purchase invoice.

3. Ads must be pre-approved, unless built from Club Car adbuilder. Use product illustration and Club Car logo.

See ad in Indulge - September issue. Check archived ads.

Google at the bottom of this site for local dealers: www.clubcar.com.

U-Line Wine Coolers

Co-op for U-Line Wine Coolers and under the counter refrigerators - 50/50% program

1. To research co-op dollars, get the co-op authorization letter signed, and get the vendor number - fax both sides of the letter to me. Retailers must contact their distributor for possible co-op advertising assistance!

2. Ad specs: Trademark name, logo, product illustration. Prior approval required!

3. See the major appliances list for additional co-op plans.

Google U-line.com at the bottom of this site for dealers in your local area.

Swisher Mowers and Trimmers

Swisher Mowers and Trimmers – 50/50 co-op program, 2% accruals on current year purchases

1. To research co-op dollars for Swisher – get the co-op authorization letter signed and the vendor number.

2. Fax both sides of co-op letter to me.

3. See the mower list for more brands.

Google Swisherinc.com for local dealers.

Robert Bosch Tools (Skil)

Robert Bosch Tool Corp (Skil) –100% program-for drop ship retailers and distributors based on prior year purchases.
· $250 flat co-op rate annually for direct purchases of $10,000 to $24,999
· 2% accruals for direct purchases of $25,000 or more of prior years purchases
· No co-op for purchases under $10,000
1. To research co-op dollars for Robert Bosch Tool (Skil brand) – get the co-op authorization letter signed and the vendor number.
2. Fax both sides to me
3. See the tool list for more brands with great co-op programs

Google boschtools.com at the bottom of this site for dealers in your local area.

Nationwide Insurance

Co-op for Nationwide Insurance – 50/50 program
· Group Add - $2000/yr
· Attain champion award – add $1000/yr
· Attain presidential conference add $2000/yr

All agents that are a member of a group are eligible for co-op. Funds are based on number of recognitions. Agents may be pictured in ad.

Google www.nationwide.com at the bottom of this site for dealers in your area.

Miele Appliances

Co-op for Miele Appliances - 50/50% program for dealers
(cook tops, combisets, ovens, dishwashers, washers, dryers, vacuum cleaners)

1. To research co-op dollars, get the co-op authorization letter signed, and get the vendor number - fax both sides of the letter to me.
2. Ad specs: Trademark name, logo, product illustration, Clearly separated; prorate multiple product ads. Prior approval required!
3. Co-op is available on an individual basis and must be arranged with the sales rep.
4. See the appliance list for additional co-op plans.

Google mieleUSA.com at the bottom of this site to find local dealers.

Marvin Windows & Patio Doors

Co-op for Marvin & Integrity Windows and patio doors - 50/50% program for dealers, 25% program for distributors

1. To research co-op dollars, get the co-op authorization letter signed, and get the vendor number - fax both sides of the letter to me. Indirect dealers must contact their distributor for possible co-op advertising assistance!

2. Ad specs: Trademark name, logo, product illustration. No competing products. No discounted pricing. Prior approval required! Only mfr ad materials and use claim form - (available on www.adbuilder.com.)

Google Marvin.com to find local area dealers.

KraftMaid Cabinetry

Co-op for KraftMaid Cabinetry - 50/50 program, 2% accruals based on current year purchases

1. Get the co-op authorization letter signed, and get the vendor number - fax both sides of the letter to me.

2. Co-op available to authorized Kraftmaid accounts; dealer must sign a co-op agreement to be eligible for the co-op program.

3. Ad specs: Trademark name, logo, product illustration - no competing products.

4. See the cabinet list for additional co-p plans.

Google for dealer list for KraftMaid at kraftmaid.com (located at bottom of this site.)

King Koil Mattresses

Co-op for King Koil Mattresses – 50/50 co-op program

1. Co-op advertising should be arranged on an individual basis with the local plant a dealer purchases from.
2. Dealers should contact their local sales rep for further details and available ad materials.
3. Get the co-op authorization letter signed and a vendor number and fax to me.

Use Google on this site to research dealer list at KingKoil.com

Monday, September 11, 2006

Case Corp

Case Corp – 50/50 program, 75/25 for special promotions-tractors
Co-op $$$ are available now – because accruals are based on prior year purchases.
To research co-op dollars for Case Corp – get the co-op authorization letter signed and the vendor number.
Fax both sides to me. Dealers must enroll in the co-op program and pay $500 quarterly to qualify for Case IH Credit-$1500 per CAPP level 2 location. Mfr will share 50/50 up to $2500 or 1% of previous year’s sales, whichever is larger! Product Support (parts) receives 1% of prior year’s purchases or $2500, whichever is larger. So – each dealer has a minimum of $5000 in co-op - See plan.

Blue Seal Feeds

Co-op for Blue Seal Feeds - 50% Co-op reimbursement program. Accruals vary and are based on prior year’s purchases. Co-op expires 9-30-06.
Get the co-op authorization letter signed and the vendor # and fax to me. Yes, ReCas has found co-op $$ with vendor #.
Prior approval required for all print advertising. Must use current ad materials. See co-op plan for details.
See the animal & pet supplies list for additional brands with good co-op programs.

Saturday, August 26, 2006

In-Sink-Erator

Co-op for In-Sink-Erator - disposals

$750 mfr share per quarter - 50% co-op reimbursement program - get the co-op authorization letter and a vendor # - fax to me. Available to qualified pro-series contractors.

Evan-Moor

Co-op for Evan-Moor - Teacher Resource Materials - 100% program - 2% accruals based on prior year purchases - co-op is available now!

Get co-op authorization letter signed and get vendor # - fax both sides of co-op letter to me. Yes! Recas has found co-op $$ with a vendor/customer number!

Ad materials available on www.adbuilder.com

See list for additional co-op advertising programs for educational materials and books.

Delta Faucets

Co-op for Delta Faucets - (only focused products ) - available to Studio members only based on prior year purchases - call Delta rep for details.

Mfr picks and notifies Studio Members at the beginning of the year what focused products will be. Dealer must sign mfr’s agreement prior to co-op advertising. Prior approval is required for all co-op advertising. For ad materials - call 1-800-DELTA AD.

100% co-op reimbursement program for mfr produced ads. 65% co-op reimbursement program for dealer produced ads. Prorate multiple product ads.

Google deltafaucet.com for local dealers.

Dermalogica Skin Care Products

Co-op for Dermalogica Skin Care Products -The Dermal Group - 50/50 program - retailers earn BankNow points every time they purchase - one BankNow point is equal to $10.

Get co-op authorization letter signed and get vendor # - fax both sides of co-op letter to me. Yes! Recas has found co-op $$ with a vendor number!

Logo available on www.adbuilder.com. Order ad materials from mfr at 310-352-4784. No competing products - retailers name & logo must be no larger than the size of the Dermalogica logo.

Thursday, August 24, 2006

Rinnai Tankless Water Heaters

Co-op for Rinnai – Tankless Water heaters - 50/50 co-op reimbursement program –
co-op accrues at 1% based on current year purchases
To research co-op dollars for Rinnai heaters – get the co-op authorization letter signed and the vendor number. Fax both sides of co-op letter to me.
Use mfr ad slicks-logo available at www.adbuilder.com. Prior approval is required for all print advertising Fax to 678-884-6099 or e-mail ad to kmatheny@rinnai.us. Ask me for a copy of the co-op plan.

Sunday, August 13, 2006

Colorplast Corp

Co-op for Colorplast Corp - Amoena Breastforms & Swimwear -

50/50 program - 8% accruals based on prior year purchases - co-op is available now!

Get co-op authorization letter signed and get vendor # - fax both sides of co-op letter to me.

Ad materials available on www.adbuilder.com

Chamberlain Liftmaster Garage Door Openers

Co-op for Chamberlain Liftmaster Garage Door Openers-
100% program - 3 month rolling program for LiftMaster ProVantage Dealers
* 4% accruals for Liftmaster accessories, estate & premium series garage door opener models
* 2% for contractor series garage door opener models

Get co-op authorization letter signed and get vendor # - fax both sides of co-op letter to me.

Advertising funds accrue the day your order ships & must be used within 90 days from the date of accrual - product illustration and logo - no competing products. Ad materials available - call Charlie Riske at 630-279-3600.

Click on: Locate your authorized Liftmaster Dealer...

Bio-Guard/Bio-Lab Pool Products

Co-op for Bio-Guard/Bio-Lab Pool Products - 100% program (when mfr ads are used) based on 80% of last year purchases - when account matches that purchase level for 2006, then the account accrues more co-op based on additional purchases. Co-op expires 9-30-06.

Get co-op authorization letter signed and get vendor # - fax both sides of co-op letter to me.

75% program with dealer produced ads - product illustration and logo - no competing products. Products and logos available on www.adbuilder.com.

Claims require distribution affidavit and copy of original media invoice to be added to co-op claim package produced by co-op department.

Ask me about other pool products with good co-op plans.

Aubrey-Organics products

Aubrey-Organics Products -
Quarterly program - when an account advertises Aubrey products - and files proof of advertising - the account will receive an additional 10% in merchandise on the next order - available once every quarter. If an account runs an ad exclusively featuring Aubrey products, the account will be eligible for 15% additional products at no charge.

Ad requirements: trademark name, product illustration, logo, product brand name

Americh Corp

Americh Corp (whirlpool bathtubs and shower bases) 50/50 program available to distributors, 2% accruals based on prior year purchases - co-op is available now!

Get the co-op authorization letter signed and get the vendor # and fax to me - may need to go through local sales rep - J Long & Associates.

See the plumbing list for more brands. Check site for: Where to Buy. Click green title above.

All-Clad Cookware

Co-op for All-Clad Cookware - 100% program based on current year purchases - 5% accruals for All-Clad or Emerilware Cookware - 7% accruals for Gourmet catalog dealers.

Retailer must carry at least one compete product line (minimum of ten open stock items, one set and two kicker pieces.)

Get co-op authorization letter signed and get vendor # - fax both sides of co-op letter to me.

Exclusive ads only - product illustration and logo - mfr rep has ad materials.

Check out where to buy All-Clad when you click on title above.

Saturday, August 12, 2006

Take this Co-op Pop Quiz

Co-op Pop Quiz by the Co-opqueen - study these co-op plans to find the answers:

1. Which brand below has plan details that state: “Print advertising does not qualify.”
A. 20/10 Products
B. B & M Automotive
C. Interstate Batteries
D. None of the above
E. All the above

2. Which Installer Oil program has a 100% reimbursable program?
A. Pennzoil
B. Quaker State
C. Valvoline
D. Castrol
E. All the above
F. None of the above

3. Match the tire brand with the correct reimbursement percentage:
Perelli No co-op program
Goodyear/Kelly 100%
Hankook 90%
Firestone Agricultural 75%
Bridgestone/Firestone 80%
Michelin exculsive ads 80%
Yokohama Tires 100%

4. Which bicycle brand below does not have a 50/50 co-op program:
A. Bianchi
B. KHS Bicycles
C. Kona USA
D. Burley
E. Trek
F. None of the above

5. Which brand below has a co-op program which includes “used equipment?”
A. Canon USA, Video Division (cameras)
B. Challenger North America (tractors)
C. GM Vehicles
D. Ingersoll Equipment (tractors, lawn & garden equipment)
E. Case Corp (agricultural equipment)
F. All the above
G. None of the above

6. Which paint brand has a program with less than 50% reimbursement?
A. Ace
B. Behr
C. Benjamin Moore
D. Bruning
E. Coronado
F. None of the above

7. Which paint and wall covering programs are based on last year’s purchases and have
co-op available now?
A. Blonder
B. Brewster
C. F. Schumacher
D. Benjamin Moore
E. Ace
F. Pratt & Lambert
G. All the above

8. Which shoe brand recently cancelled its co-op advertising program?
A. Allen-Edmonds
B. Alden Shoe Company
C. Birkenstock
D. Dansko
E. Double H Boot Company
F. None of the above

9. Which beauty product brand does not offer a 100% co-op program?
A. Austrailian Gold (tanning products)
B. Pantresse (hair care products)
C. Rachel Perry (skin care products)
D. Keystone Products (hair & skin products)
E. The Dermal Group (Dermalogica skin care products)
F. All the above

10. Which animal and pets supplies brands offer a FIXED co-op program?
A. Aquarium Pharmaceuticals
B. Farnam Companies
C. Four Paws Products
D. Lambert Kay
E. Midwest Home for Pets
F. All the above
G. None of the above

11. Which fiberglass insulation brand does not offer a 100% program?
A. CertainTeed
B. Guardian Fiberglass
C. Johns Manville Corp
D. Knauf Fiberglass Corp
E. Owens Corning Fiberglass
F. None of the above

12. Which electronics brand does not have a co-op advertising program?
A. Canon Digital Video Camcorders
B. Casio Televisions
C. Cobra Electronics
D. Denon Electronics
E. Sherwood America
F. None of the above
G. All the above

13. Which energy brand has less than a 100% co-op advertising program?
A. Bekaert Specialty Films (Solar Gard Window Films)
B. CP Films (Llumar window films)
C. Phifer Sun Screen Solar products
D. VELUX America (sky lights)
E. Solar Industries (solar pool panels)
F. All the above

14. Which eyewear brand has more than a 50% co-op advertising program?
A. L’Amy with exclusive ads
B. Kenmark Hushpuppies
C. Premiere Vision (Fred & Tag Heuer)
D. Mirador Optical products
E. All the above
F. None of the above

15. Which gift brand has no co-op advertising program?
A. Russ Berrie & Company
B. Reed & Barton Silversmiths
C. Lumatec Products
D. Creative Publishing
E. A. T. Cross Pens
F. Arthur Court Designs (holloware)
G. None of the above

16. Which furniture brand does not have a 50/50 co-op advertising program?
A. Action Industries (Lane)
B. Berkline Corp (recliner chairs)
C. Broyhill Furniture
D. Butler Accent Furniture
E. Cleveland Chair Company
F. Flexsteel Industries (comfort seating)
G. None of the above
H. All of the above

17. Which watch brand has a 100% co-op advertising program?
A. Bulova
B. Citizen Champion Club Dealers
C. Croton Watch Corp
D. Glenn Corp - Cyma Watches
E. Krieger Watch Corp
F. Longine Watches
G. Movado Group

18. Which lawn mower brand has a 50/50 co-op advertising program?
A. Ariens
B. Bush Hog
C. Dixon Industries
D. Honda Power Equipment
E. Husqvarna
F. Kubota
G. Toro
H. All the above

19. Which lighting and fan programs have formal active plans - you can easily find co-op with a signed authorization letter and vendor # if purchases have been made?
A. Casablanca Fan Company
B. Emerson Air Comfort Products (ceiling fans)
C. Hinkley Lighting
D. Hunter Fan Company
E. Quiozel Lighting
F. Schonbek Worldwide (crystal chandeliers)
G. Tacony Corp (Regency fans)
H. All the above

20. Which co-op program is a 100% reimbursement plan in this medical category of 50/50 programs?
A. Aetrex World Wide (Ambulatory Footwear)
B. Airway (breast prosthesis)
C. BSN-Jobst (hosiery products)
D. Dansko Inc (shoes)
E. Med-Lift & Mobility, Inc (lift chairs)
F. Sigvaris (medical compression)

21. Which men’s clothing brands listed below have 100% reimbursement programs?
A. C. C. Filson Company (exclusive outdoor clothes ads)
B. Carhartt (Special Promotion outerwear)
C. Columbia Sportswear (using mfr ad materials)
D. Mossy Oak Hunting Apparel
E. Northface (mfr ad materials)
F. All the above
G. None of the above

22. Which outdoor furniture and product brands do not have an advertising program?
A. Alu-Mont Furniture (patio furniture)
B. Broilmaster Premium Gas Grills
C. Four Seasons Solar Products (sunrooms)
D. Minson Corp (Mallin Casual Furniture)
E. Pawley’s Island Hammock Company
F. Sunesta Retractable Awnings
G. Thermal Engineering Corp (TEC Infra Red Gas Grills)
H. None of the above
I. All the above

23. All the following motorcycle/scooter/ATV brands have 50/50 or better co-op programs:
Arctic Cat, BMW, Big Dog, Bombardier, Ducati, Harley-Davidson, Honda, Kawasaki, Manco, Suzuki, Triumph, Yamaha
True False

24. None of the following pool chemical/cleaner/spa brands have co-op programs:
Arch Chemicals (Baquacil, Pool Breeze), Bio-Lab (Bio Guard), Doughboy Recreational (filters), Loop-Loc (swimming pool covers), Maax Spas, Watkins (Hotsprings Spas),
Zodiac Pool Care (cleaners)
True False

25. Circle the shoe/boot brands listed below that have 100% co-op programs:
Allen-Edmonds Shoe Corp, Cole Haan, Dansko, G. H. Bass, Johnston & Murphy,
Justin Boots, La Crosse Footwear, Mephisto, Nike, Red Wing, Rocky Outdoor Gear, Stacy Adams, Stride Rite, Timberland, Tony Lama, Weinbrenner

Chrysler Mopar

Co-op for Chrysler Mopar – 50/50 co-op program, 2.5% accruals –
co-op earned quarterly- must use within 6 months or funds expire

To research co-op, get the co-op authorization letter signed and get the vendor number and fax to me.
Dealer funds earned during the quarter will remain available for 6 months – after 6 months, any unused funds will expire. Each dealer receives a statement showing reimbursement details and current fund balance at each quarter end.
Any Chrysler, Dodge or Jeep dealer with a valid Direct Dealer Agreement or Sales & Service Agreement is eligible to participate.
Participating dealers:
· Must have a formal vehicle inspection and customer notification process in place
· Display menu pricing for maintenance parts related services
· Feature Mopar parts/fluid in parts & service operation
· Must meet minimum Mopar maintenance parts purchase growth targets
· Must use Mopar maintenance parts in their service promotion
· New or used vehicle advertising does not qualify
Manufacturer sends monthly statements,
Exclusive ads only – Mopar Parts or Mopar…First - logo prominent- follow logo color requirements. Registry symbol, dealer name & location, hours, phone, fax and delivery information

Carole Hochman Designs

Co-op for Carole Hochman Designs – lingerie and sleepwear – 50/50 co-op program, 3% accruals based on current year purchases for retailers – expires 12-31-06

Get the co-op authorization letter signed and get the vendor number and fax to me.
Contact the sales rep for available ad materials – ads require product illustration and logo

Carhartt Clothing

Co-op for Carhartt, Inc, - 50/50 program for work clothes and outdoor wear – 100% program for special promotion – 2% accruals based on current year purchases for retailers

Get the co-op authorization letter signed and the vendor number. Fax to me.

Several ads available on http://www.adbuilder.com/. Product illustration and logo – price may not be lower than the minimum advertised price for co-op. Only regular 1st quality products; muleskins merchandise, close-outs, irregulars, seconds or other off-price merchandise do not qualify for co-op.

Ask me for a list of additional sporting goods and sportswear with good co-op programs.

Broyhill Furniture

Co-op for Broyhill Furniture – 50/50 co-op program, 2% accruals – Rolling 4-month program for Authorized Showcase Gallery Dealers

To research co-op, get the co-op authorization letter signed and get the vendor number and fax to me.
To maintain eligibility, a Gallery dealer must participate in at least 3 of the mfr developed promotions each calendar year-one of which must be the National Sales, normally conducted during the 3rd 1uarter.
Failure to maintain eligibility will result in suspension from the co-op advertising program – reinstatement will require at least 3 calendar months.
A dealer new to the Showcase Gallery program will commence participation in the co-op program 45 days prior to the Grand Opening of the Gallery. Dealer must contact their sales rep for details and arrangements.
Minimum ad size 1/8 page- use mfr ad materials. Adsite – get user name & password: http://www.broyhillonline.com/.
Check the "Locate a store" - click heading above...

Browning Hunting

Browning (Hunting) Co-op

50% or 100% co-op program – see plan for 100% requirements.

Get the co-op authorization letter signed, and the vendor # for Browning – fax to me.

Minimum ad size is 7 col. Inches

See hunting list attached for more brands with good plans

Note Dove hunting seasons begin Sept 1st.

Friday, August 11, 2006

Double H Boots

Double H Boots – 50/50 program, negotiable with the mfr rep
To research co-op dollars for Double H Boots – get the co-op authorization letter signed and the vendor number.
Fax both sides of co-op letter to me.
See the shoe/boot list for more brands.

Dogwatch Hidden Fence Systems

DogWatch Hidden Fence Systems -
50% co-op reimbursement program, 5% accruals based on current year purchases
To research co-op dollars for DogWatch Hidden Fence Systems – get the co-op authorization letter signed and the vendor number.
Fax both sides of co-op letter to me. To compute current co-op available – figure 5% of current year purchases.
E-proofs for pre-approval accepted: linda.vreeland@dogwatch.com
Prior approval is required for all print or Internet advertising. Product illustration, logo, mention mfr’s name.
Check out find my dealer! Just click the heading above.
Comments?

Ace Paint & Hardware co-op

Mike Kantor our TPMA speaker at the recent Inland Co-op conference mentioned that Ace is dismantling their co-op department. I'd heard that...but hadn't experienced any problems until today.

I e-mailed our local Ace dealer's individual ad for co-op pre-approval this morning...to Joann McCarthy at CoAms jmccarthy@coams.com. She sent me back a message saying that Co-AMs no longer pre-approves Ace co-op ads.
"We do not do prior approvals at this office.
For Ace Paint Barbara Meier @ 800-223-8663.
For Ace Brand Ron Willems @ 630-990-6723."

Called Ron Willems number above - here' the correct # 630-990-8243.

Jeff Lapides in the "Co-op Advertising Dept" at 630-990-1478 said that all this has been split up and co-op needs to be pre-proved and claimed through the individual brand.

Barbara Meier's toll free number for Ace paint is 800-223-8663.

Now our Ace dealers will really need our help!

Add your experiences to the comments below!!

Born Shoes

Born Shoes – 50/50 program, negotiable with the mfr sales rep
To research co-op dollars for Born Shoes – get the co-op authorization letter signed and the vendor number.
Fax both sides of co-op letter to me.
See the shoe list for more brands.
Check out where to buy at the site for your local retailers.

Allen-Edmonds Shoes

Allen-Edmonds Shoes
Dealer prepared ads – 50% reimbursed
Mfr’s ad materials ads – 60% reimbursed
Co-op $$$ are available now – because accruals are based on prior year purchases.
To research co-op dollars for Allen Edmond’s Shoes – get the co-op authorization letter signed and the vendor number.
Fax both sides to me.
See the mens wear/shoes co-op list with more co-op plans.
Ads available on www.adbuilder.com.
Check the store locator for retailers.

Sunday, August 06, 2006

Brown Jordan

Co-op for Brown Jordan – co-op arrangeable through the mfr sales rep – get the name & phone number - also…
Get the co-op authorization letter signed, and get the vendor number - fax both sides of the letter to me.

Ad specs: Trademark name, logo, product illustration - no competing products.

See the outdoor furniture list for additional co-op plans.

Bradington-Young

Co-op for Bradington-Young Recliner Chairs and Sofa Units
Hickory pieces ($5/seat accruals)
Cherryville pieces ($10/seat accruals)
– 50/50 co-op program
– 18 month rolling program
To research co-op, get the co-op authorization letter signed and get a vendor number and fax to me. Only fabric pieces qualify for co-op. Retailer must qualify as a Gallery Dealer- have a minimum number of seats on floor display and minimum square footage to qualify for co-op advertising.
Co-op funds must be spent within 18 months of date earned-unused funds do not carry over-it’s lost!
Pro-rate multiple product ads. Ads require product illustration, Bradington-Young logo, and product brand name. Call 704-435-5881 for available ad materials.

Bob Allen Sports Co

Co-op for Bob Allen Sport Co – gloves, shirts, shooting clothing, sportswear and accessories, camouflage luggage, gun cases
· 50-50 co-op program
· 2% accruals based on current year purchases to retailers
· Minimum purchase requirement of $5000 to qualify for co-op. Close-out and promotional merchandise is not included in these computations.

Get the co-op authorization letter signed and the vendor number. Fax to me.
Ads require product illustration of 1st quality products with logo. Prorate multiple products ads. Contact mfr rep for available ad materials which are preferred.

Ask me for a list of other sporting goods items with good co-op programs. Use it or lose it – most co-op plans expire 12-31.

Friday, August 04, 2006

Co-op Quiz

Co-op Quiz
The Goal today is to help you answer the following questions:
1. Am I working toward goals based on my newspaper’s co-op potential in the marketplace?
2. Is my co-op department off to a good start?
3. Do I have the internal requirements set up for a prompt and efficient tear sheet and co-op invoice service to help expedite the retailers co-op reimbursement?
4. Are my sales reps excited about making co-op part of the sales process?
5. Is my upper management supportive of my co-op efforts?
6. Do I have feasible goals in place based on an expanding and growing market?
7. Do I know when to really push the sales reps hard?
8. Do I have a co-op tracking system in place?
9. Is my work area located in the right place?
10. Am I as organized as I can be?
11. Now that I’ve got a co-op recovery system in place, am I maximizing its use?
12. Do I have an effective co-op training program in place for the sales reps?
13. Do I teach co-op effectively to the new sales reps?
14. Do I have a co-op contest in place right now?
15. Do I have co-op promotional materials?
16. Do I have the correct co-op forms in place and are they readily available for the sales reps?
17. Do I have simplified co-op systems and procedures in place?
18. Do I attend the sales/manager meetings and/or sales training?
19. Do I have a local dealer list program in place?
20. Am I expanding my co-op program at my newspaper to include vendor co-advertising programs?
21. Am I a member of the NAA Co-op Committee?
22. Am I registered to attend the Inland Press Co-op Conference in August in Chicago?
23. Am I a member of my regional co-op organization?

Bioelements Hair & Skin Care Products

Co-op for Bioelements Hair and Skin Care Products – 50/50 quarterly co-op program

To research co-op available, get the co-op authorization letter signed and get a vendor number and fax to me.

Minimum purchase requirement to qualify for co-op is $1500 or more per quarter. Once co-op dollars are earned, mfr will hold the co-op dollars in their “co-op-bank” – account must use dollars within 3 months. Mfr will submit co-op credit to account’s distributor. Bioelements credits the distributor, and your distributor passes the credit on the your account.
1st quarter must be used by 9-1
2nd quarter must be used by 12-1
3rd quarter must be used by 3-1
4th quarter must be used by 6/1

Prior approval is required for all advertising. Exclusive ads only. Product illustration, logo in proportion to size of spa name and logo, product brand name.

Include the message: “We professionally recommend and use Bioelements Custom Blend Skin Care.” Bioelements must appear in 50% of ad in order to receive 50% reimbursement.

Bertch Cabinets & Vanities

Bertch Cabinets & Vanities – 100% program, 2% accruals based on prior year purchases

Get the co-op authorization letter signed and get the vendor number – yes Recas has found co-op!

Ads available on www.adbuilder.com

See the building materials list for more brands!

Belarus Tractors

Co-op for Belarus Tractors
– 50/50 co-op program
– 1-12 months rolling

To research co-op for Belarus Tractors – get the signed co-op authorization letter and a vendor number and fax to me.
The mfr will reimburse 50% of ads that are exclusive Belarus with a credit memo applied to the parts account. For credit over $500, pre-approval from mfr is necessary.
Contact mfr at 800-356-2336 for available ad materials. Ads require product illustration, logo, dealer name and location with BELARUS TRACTOR in capital letters in text. List price must be in ad.

CP Films - Llumar

Quarterly co-op program - prior approval required for all advertising - no competing products in ad - product illustration and logo required. 50/50 program

Get the co-op authorization letter signed & the vendor/acct # and fax to me. Also who is the distributor contact name & phone?

Bekaert Specialty Films

Co-op for Bekaert Specialty Films – featuring Solar Gard, Armercoat and Panorama Window Tint – 100% co-op program, 3% accruals – Quarterly co-op earned

To research co-op, get the co-op authorization letter signed and get the vendor number and fax to me.
Co-op claims will be paid provided a dealer has an approved yellow page ad placement. Exceptions to this policy can be made for new dealers who miss their Yellow Page closing dates.
Dealer must meet minimum purchase requirement of $1000 in current quarter to qualify. Accruals are based on 3% of current calendar quarter up to 100% of ad costs
Jan-Mar
Apr-June
July-Sept
Oct-Dec
Dealers may submit only one co-op advertising claim per quarter, within 30 days at the end of the quarter.
Prior approval if not mfr ad materials. No competing products. Correct brand name logo, logo minimum 10% total ad space. Call 800-282-9031 for ad materials .
For claims: Use mfr claim for SGI #0273 with ST co-op dept reimbursement package and proof of product purchase.

http://www.solargard.com/index.cfm

Beaulieu Carpet

Beaulieu Carpet – 50/50 program - negotiable
To research negotiable co-op funds for Beaulieu Carpet – get the co-op authorization letter signed and the vendor number. Also get the name of the local sales rep and phone number.
Fax both sides of the co-op letter to me.
See the flooring list for more brands.
Beaulieu ads are available on www.adbuilder.com.

Aubrey Organics

Co-op for Aubrey Organics – 100% natural hair, skin & body care
– This special co-op program is available once every quarter
– When an account advertises Aubrey products, the account will receive an additional 10% in merchandise on the next order
– When an account runs an ad exclusively featuring Aubrey products, the account will be eligible for 15% additional products at no charge
– Ads require product illustration and trademark name and logo
– Mark co-op on GEAC and retailer must file co-op claim for proof of advertising

See the health food and non-grocery list for more items with co-op programs. Encourage the retailer to ask every mfr sales rep for co-op advertising assistance, especially on new products!

Alps Sportswear Mfg

Co-op for Alps Sportswear Mfg – men’s & women’s sweaters, sport shirts, outerwear and shorts – 50/50 co-op program, 2.5% accruals based on current year purchases

Get the co-op authorization letter signed and get the vendor number. Fax to me to research co-op available. Yes, Recas finds co-op $$ with a vendor #!
Co-op covers only regular, 1st quality products – use trademark name and product illustration. E-mail ads for pre-approval to:
charliek@alps-sportswear.com.
Ask me for a list of other sportswear for men and women with good co-op programs.

Alden Shoes for Men

Co-op for Alden Shoes for Men – 50/50 co-op program, 3% accruals – this is a 12 mo rolling program (the oldest month’s accruals roll off the newest month rolls on)

To research co-op available, get the co-op authorization letter signed and get a vendor number and fax to me. Yes, co-op has been found by Recas!
Prior approval for all print advertising: general@aldenshoe.com
– only regular, 1st quality products
– no competing products
– use product illustration and Alden logo –equal in size to the dealer signature
– no mixed brands, distressed or discontinued shoes, special discount sales or seasonal discount sales earn co-op.

Thursday, August 03, 2006

Good Neighbor Pharmacy

Good Neighbor Pharmacy -
"Realize the full potential of your pharmacy through Good Neighbor Pharmacy, the most compliant national network of independently owned and operated pharmacies. As a member of this cooperative, you'll wield the buying leverage of a large chain and enjoy the support of our experienced field force. You'll see an increase in customer awareness through powerful marketing and advertising programs. You'll reap the benefits of signage and circular programs. And you'll enjoy greater gross margins on profitable private label products, all while maintaining your pharmacy's independence."

Offer to insert the Good Neighbor tabs in your local newspaper for your local Good Neighbor Pharmacies!!

Michigan Peat Company

MIchigan Peat Company - Baccto lawn & garden products co-op program - 100% Co-op reimbursement program based on 3% accruals of current year purchases.
Mfr will pay a pro-rata share of headline, signature, dealer tag, so long as the non-product space does not exceed 20% of the ad. See co-op plan for more details.

John Maione Award

See link attached for history on the country's most prestigious award in the co-op advertisng industry.

Iowa Beef Industry Council

Co-op advertising from the Iowa Beef Industry Council (IBIC) is available to all county Cattlemen’s or CattleWomen’s associations operating in Iowa and actively promoting beef to consumers.

A limit of $1,500 per organization is available from IBIC for the 2005-2006 fiscal year (October 1, 2005 through September 30, 2006). 50% co-op reimbursement program for pre-approved advertising that meets co-op qualifications.

Check to see if your state's Beef Industry Organization offers a co-op advertising program!

FTD Exclusive Co-op Advertising Program

FTD exclusive co-op advertising program available in Parade magazine.
FTD now has the exclusive Co-op Advertising Program in Parade Magazine. Reach millions of consumers and drive business into your shop before key floral holidays. Also, be sure to check out the attractive Bridal Co-op Program that reaches virtually every engaged couple in your market. CLICK HERE to see all of the Co-op advertising opportunities.

Clearvision Optical Co-op

Clearvision Optical - 50% co-op reimbursement program based on 5% accruals of current year purchases. Retailer must meet minimum purchase requirement of $4,500 per calendar year to qualify for co-op advertising. Prior approval is required for all advertising. Reimbursement is made twice per year in March and September. See plan for more details.

Shell

Shell - 100% co-op reimbursement program. Prior approval for all dealer prepared ads. Dealers must be a Rotella Professional Installer served by a direct contract with Shell Lubricants in order to qualify for the co-op advertising program. * Purchase of qualified products accrue at $.20 to $.60 per gallon monthly. Meeting the qualifications listed in the co-op plan enables a dealer to become a Shell ROTELLA Professional Installer. Check the co-op plan for more details.

Greater Ft. Lauderdale Convention & Visitors Bureau

Greater Ft. Lauderdale Convention & Visitors Bureau Co-op Advertising program offers media discounts in a number of different publications to promote travel to Ft. Lauderdale. See plan for more details!

ATK Ammunition

ATK Ammunition - 100% co-op reimbursement, accruals vary from 1% to 5% based on product purchased. Yes, I can find co-op balance with a vendor/customer account number. Contact me for details about the co-op plan.

Graham Webb Salon Products

Graham Webb Salon Products - 50% co-op reimbursement program based on prior year purchases minimum of $4000 in Graham Webb product. 2006 salon co-op immediately available once GWI has received fully completed & signed co-op advertising program activation form. Register once through the distributor. See co-op plan for more details. Exclusive ads - must be pre-approved.

Mario Industries Lighting

Mario Industries Lighting - 50% co-op reimbursement program - All Co-op dollars must be used within six calendar months of calendar month accrued. See site for more information.

Suzuki Outboard Motors

Suzuki Outboard Motors - 50% co-op reimbursement program up to the accrual amount in your co-op advertising account. Suzuki offers 100% co-op reimbursement for boat show space that is exclusively Suzuki Outboard up to the accrual amount (no competitive brands allowed.)
Co-op expires 9-30-06!

Wednesday, August 02, 2006

General Electric Appliances

General Electric Appliances – plan varies, but generally a 70% co-op reimbursement program for newspaper advertising. Full color costs reimburse at 70% also!
Co-op $$$ are available now – dealer must spend co-op accrued during the first 3 quarters of the year within 90 days following the last day of the month in which such funds were earned. Funds earned during the last 3 months of the year must be used by 12/31.
To research co-op dollars for General Electric – get the co-op authorization letter signed and the vendor number. Co-op $$ have been found.

Jane Iredale Cosmetics

Jane Iredale Cosmetics
50% co-op reimbursement program for VIP Partners who maintain the following purchases for 2 quarters:
Silver Partner - $1500-$2999 per month earns $500/Qtr
Gold Partner - $3000-$4499 per month earns
$500/Qtr
Platinum Partner - $4500 and up per month earns
$750/Qtr
Partnership owner must fill out an Application for Use of Copyrighted Material Form in order to get a complimentary Marketing Kit from the mfr.

I can help you work the details!

Lutron

Co-op for Lutron Dimming and Electrical Products
50-100% program (based on type of account-Market Builder or Market Builder Plus)- accruals 2%.
Co-op dollars are available now because accruals are based on prior year purchases.
Get the co-op authorization letter signed and the vendor # and fax to me. Yes, I've has found co-op $$ with the vendor #.
See the lighting list for additional brands with good co-op programs like Cooper Ind, Elk, Kichler, Minka-Lavery, Progress, and Quoizel.
Ad materials are available on www.adbuilder.com.

Nioxin

Nioxin – 50% co-op reimbursement program, 15% accruals based on prior year purchases by Global Network Salon Members.
Co-op Verification is done once a year with membership renewal - $99 membership fee for Blue and Silver level salons (fee waived for Gold)
Annual minimum purchase requirement:
Blue level - $2500
Silver and Gold level - $6000
Salons with less than 12 months of purchase history-
Silver & Gold-minimum of 6 mo required at $500 per month
Blue-minimum 6 mo at $208 per month
To research co-op dollars for Nioxin – get the co-op authorization letter signed and the vendor number.
Direct buying chains do not qualify for co-op.
See the salon list for more brands. Ads available on www.adbuilder.com
Check the dealer locator link above.

Merle Norman

Co-op for Merle Norman – 60/40 co-op reimbursement program – co-op accrues at 10% based on current year purchases
To research co-op dollars for Merle Norman – get the co-op authorization letter signed and the vendor number. Fax both sides of co-op letter to me.
Use mfr ad slicks-available at website – for accounts only – password protected. Exclusive ads only. Prior approval if not mfr ads-fax to 310-410-4057. Call Lisa Hunter at 310-337-2200.
See salon locator link above.

Tuesday, August 01, 2006

Wisconsin Department of Tourism Co-op Program

The Department of Tourism for the state of Wisconsin is pleased to offer co-op advertising opportunities through 2006. These programs pool the resources of the Department and individual advertisers to generate a more powerful Wisconsin travel message.
Check out the Department of Tourism in your state to see if a similar program is offered...you may be able to negotiate a program based on the principles of this co-op program. All you have to do is ask!!

Blue Cross Blue Shield Co-op Program

Here is the co-op advertising program for Blue Cross Blue Shield for Nebraka. Texas has a similar co-op advertising program for its agents brokers. Check out the program in your state. It's easy to run Toma ads every day using this co-op advertising program for your agent!

The State of New Mexico Offers a Co-op Advertising Program

Close to 140 New Mexico nonprofit organizations and local and tribal governments will share in $1 million from the state Tourism Department's annual Cooperative Marketing Program this year.
The program allocates funds to help communities promote their areas as visitors' destinations. It matches 50 percent of the total costs associated with the placement of advertising, including print.
Ask if your state offers a similar Co-op advertising program!

Jasper Engines & Transmissions

I've found, on average, close to $500 in co-op for individual shops who purchase Jasper Engines and Transmissions - the key to this is that these are "rebuilt!"
Jasper is a 50% co-op reimbursement program based on prior year purchases - so co-op dollars are available first quarter for advertising. A minimum purchase of $5000 in Jasper product is required for the dealer to qualify for co-op.
There are 29 pages of rules and details - let me help you decipher the important stuff! We'll take care of researching how much co-op you have earned, help you make sure your ad meets co-op specifications, and help with the claim requirements so you get your reimbursement quickly! Plus, your ad will sell product! Contact me for more information.

Judson Press

Judson Press will pay 50% of store co-op advertising expense up to $150.00. Proof of advertisement must be submitted with invoice from store. Advertisements include but are not limited to newspaper, flyers, print or radio promotions, posters, newsletters, etc.
Prior approval is required.

Sweet Potatoes Childrens Clothing Co-op

See the link attached for additional information of the co-op program for Sweet Pototoes Children's Clothing and accessories. This co-op program is available to distributors of the product.
"We will pay for half the cost of your ad [up to 5% of the total merchandise shipped in one season, not to exceed $500.00]. To qualify, the Retailer must have a minimum of $2,500 shipped that season. To sign up give us a call at (800) 634-2584 (Attn: Advertising Department) for a complete information pack including your co-op balance, our co-op requirements and reimbursement information."

Goldwell Salon Products

Goldwell Salon Products has a 25-50% co-op reimbursememt program based on prior year purchases. A minimum purchase of at least $6000 in product is required.
Use the forms contained at this Goldwell website to set up pre-approval, claims, and reimbursement in the form of Goldwell product.

Shop Local ads 8-01-2006

American Standard AC has a co-op program individually arranged through the distributor. I can halp you confirm co-op available based on dealer purchases. You must use a product illustration and a logo.

Janome Sewing Machines – co-op expires 3-31-07!!
To research co-op dollars for Janome – get the co-op authorization letter signed and the vendor number. Accruals vary by product and is usually a 50/50 program.
Fax both sides of co-op letter to me. Yes, I can find co-op $$ with a vendor #!
See the vacuum sewing list for more brands.

Pool & Spa Brands - Several spa brands offer co-op programs - like Caldera Spas and Doughboy above ground pools. Pool cleaners and pool chemicals have really good co-op programs like: Polaris Pool Cleaners, Zodiac Pool Cleaners, Bio-Lab chamicals, Arch Chemicals.

Major Appliances - local appliance dealers really deserve our business! It's all about those individuals competing with the big brick profiteers - I can help local appliance dealers investigate just how much co-op they have with the "3 majors" - Whirlpool (which has a 70% co-op reimbursement program), GE (a rolling 4 month co-op program) and Maytag (a 50% co-op reimbursement program.) Co-op can surely help extend the advertising budget!

Trane AC - has a 50% co-op reimbursement program when you use mfr produced ads. Co-op comes through the Trane distributor. Get you ads pre-approved before they run. Dealer produced ads will only receive 25% co-op reimbursement.

Hoover Vacuums - Co-op advertising may be arranged on an individual basis with the mfr sales rep.

Purina Mills - 50% co-op reimbursement program based on prior year purchases. Yes, I can research the co-op accrual with a vendor or customer number.

Berkline Recliners - 50% co-op reimbursement program arranged through the mfr sales rep.

Cleveland Chairs/Catnapper Chairs - 50% co-op reimbursment program arranged through the mfr sales rep.

These are just a few of the many brands featured daily that have excellent co-op advertising programs. Contact me for more information! Let's stretch that advertising budget with extra co-op advertising dollars!

Co-op for Hearing Aids

Hearing Aids and Audio Products
Beltone
– 100% co-op reimbursement program, varying 2% to 8% accruals – ongoing monthly reimbursement program. Qualifying dealers receive statements. Exclusive ads only.
Phonak – 50% co-op reimbursement program, fixed accruals $2500 quarterly; 100% for the first ad run. Exclusive ads only. Co-op is issued in e-coupons good toward the purchase of Phonak Programmable hearing instruments (PiCS E-PROM, Astro, Claro, Valeo and others.)
One $50 coupon may be applied toward each standard programmable product, plus Amio and Maxx.
One $100 coupon (or 2 $50 coupons) may be applied to each digital (Claro, Astro, and other units) hearing aid purchased.
Oticon – 100% co-op reimbursement program. Fixed accruals at different purchase levels. Co-op funds are paid in 2 installments: half when initial order is placed and remainder upon contract completion. Prior approval required.
For DigiFocus only:
$1000 – 5 units/mo, 14 units total/3 mo
$2000 - 5 units/mo, 29 units total/6 mo
$3000 – 7 units/mo, 43 units total/6 mo
See plan for combination buy requirements.
Widex – 50% co-op reimbursement program negotiated with the sales rep. Get the sales rep name & phone.
Siemens Hearing Instruments – 50% co-op reimbursement program negotiable through the sales rep.
See co-op list for other hearing aid programs that are negotiated with the sales rep or mfr.

Sunday, July 30, 2006

Co-op Queen Buzz

Co-op Queen Buzz

What's one of the biggest revenue generators to get started quick, you ask?

Well, in Texas I would have to say it Air Conditioning Advertising. Here's what I've found:

Lennox Air Conditioning and Heating offers a 60% co-op reimbursement program when you use mfr produced ads. I can research just how much co-op a dealer may have with a signed co-op authorization letter and dealer customer number. I can fax this or e-mail my contact at Lennox to find out, based on purchases, how much the dealer may have earned in co-op. This co-op program runs in two 6 month rolling sessions and the 2nd session started July 1st.
Work with your individual independent Lennox dealers to help them run an advertising campaign featuring Lennox AC systems in their newspaper ads, or better still, help them to target their advertising to a specific area close to their business or target a specific high income area by producing, printing and distributing single sheet inserts in your newspaper and also through total market coverage.
You might also contact the regional Lennox distributor and organize a Lennox dealer list ad which features the Lennox AC special promotion (maybe special Lennox financing or a Lennox Cash Rebate for a special purchase) and list each Lennox dealer in your newspaper distribution area who signs up for the program. The distributor pays for half the ad and the dealers listed in the ad share the balance of the ad cost.
If you are responsible for vendor creative publications, contact the local Air Conditioning Association in your area. Offer to put together a creative editorial section or "vendor section" to publish in your newspaper about the Association and feature advertising from dealers who are members of the HVAC Association. Produce a promotional letter signed by the President of the Association announcing the upcoming publication, include modular ad sizes and ad costs and mail to the association members. Get help from your Association President to help sell the ads in his publication. What better way to control editorial about one's business or Association than to help support the cost with member or "vendor" particiation!
For those of you in more northern locations you might do the same thing with a heating brand like Lennox Hearth Products, wood stoves and fireplace inserts - this is a 50% co-op reimbursement program!
So try it! Sent me your success stories!
The Co-op Queen

Co-op Advertising - Help!

So you're the new Co-op Manager or Co-op Coordinator or Co-op Manager/New Business Development Manager or Co-op Advertising/Creative Publication Specialist or Co-op Manager/Dealer Publication/Vendor Project Manager at you newspaper...now what?
1. Well first off - you need to get some co-op education.
What is co-op advertising?
How do I get started?
How to I create a business plan?
Are these goals I've received to increase incremental revenue through the use of co-op in advertising at my newspaper reasonable?
How do I organize my department?
Can I get it all done by myself?
Where do I set my office up?
Do I need a computer?
Do I need special co-op software or a co-op information system? Is one better than the other or just different?
What do other co-op professional people use? Why?

Are these some of the questions you've got and you don't know where to turn or what to do first or where to start?

Take a deep breath! Stick with me kid!

Post your questions here and I'll do my very best to answer them!