So you're the new Co-op Manager or Co-op Coordinator or Co-op Manager/New Business Development Manager or Co-op Advertising/Creative Publication Specialist or Co-op Manager/Dealer Publication/Vendor Project Manager at you newspaper...now what?
1. Well first off - you need to get some co-op education.
What is co-op advertising?
How do I get started?
How to I create a business plan?
Are these goals I've received to increase incremental revenue through the use of co-op in advertising at my newspaper reasonable?
How do I organize my department?
Can I get it all done by myself?
Where do I set my office up?
Do I need a computer?
Do I need special co-op software or a co-op information system? Is one better than the other or just different?
What do other co-op professional people use? Why?
Are these some of the questions you've got and you don't know where to turn or what to do first or where to start?
Take a deep breath! Stick with me kid!
Post your questions here and I'll do my very best to answer them!