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Wednesday, January 24, 2007

Allen-Edmond Shoes

Allen-Edmonds Shoes -
Dealer prepared ads – 50% reimbursed
Mfr’s ad materials ads – 60% reimbursed
Co-op $$$ are available now – because accruals are based on prior year purchases.
To research co-op dollars for Allen Edmond’s Shoes – get the co-op authorization letter signed and the vendor number.
See the mens wear/shoes co-op list with more co-op plans.
Ads available on http://www.adbuilder.com/.

Google above at allenedmonds.com - click on store locator for local dealers.

Co-op Marketing Funds! Just ask for it!

Just experienced one of several great success stories!

I visited a hearing aid dealer with a sales exec - talked about opportunities to increase advertising frequency...get a new contract signed...the dealer is currently spending about $800 a month. We talked about two brands that may have opportunities, but required negotiation with the mfr sales rep, because there is no formal co-op program. The sales exec and I presented an ad proposal via e-mail to the mfr rep for this brand asking for 100% participation to help celebrate this dealer's 30th Anniversary. The proposal presented a $9000 plan and a $7000 plan exclusively promoting this hearing aid product over a series of weeks! The mfr sales rep was planning a meeting with the dealer this week.

Results? The mfr rep has agreed to write a "co-op marketing" check for $5000 to promote a new hearing aid product. The dealer was "blown away!" The sales exec was very excited! We're getting together to make a presentation to the other brand we want to promote!

There are thousands and thousands of brands out there that have marketing funds available if you just ask for it!

Takin' it to the next level!

Friday, January 19, 2007

Birkenstock Shoes Co-op

Birkenstock Shoes – 100% co-op reimbursement program, 2% accruals based on prior year purchases, so co-op is available now!
To research co-op dollars for Birkenstock Shoes – get the co-op authorization letter signed and the vendor number.
See the shoe list for more brands.

Google above at birkenstockusa.com for local dealers

Berroco Yarn & Accessories

Co-op for Berroco Yarn & Accessories – 50% co-op reimbursement program – co-op accrues at 10% based on prior year purchases-so co-op is available now!
To research co-op dollars for Berroco Yarn & Accessories – get the co-op authorization letter signed and the vendor number.
Use mfr ad materials – will prorate multiple product ads. Prior approval required-fax ad to 508-278-2461.
See the fabrics and notions list for more good co-op plans like JCA!

Google above at: berroco.com for local dealers!

Toyota Parts and Service

Toyota Parts & Service – 50% co-op reimbursement program
3% of the dealer’s general parts purchases for the corresponding half of the previous year - or fixed – a dealer’s co-op fund will never be less than $2000 a year.
To research co-op dollars for Toyota Parts & Service – get the co-op authorization letter signed and the vendor number – contact Toyota District Service & Parts Manager for more information.
Prior approval can be obtained within one business day by faxing or e-mailing ad proposal to ACB/Arizona at 602-431-9713. Email: tmspscoop@acbcoop.com.
A dealer can use any of its co-op fund allowance to advertise:
Toyota Certified Collision Center
Toyota Express Lube
Toyota Tire Center
Toyota Parts Center
If mfr requirements are met and they follow specific guidelines.
Some ads are available on http://www.adbuilder.com/
Catch The ExpressToyota Express Lube is a convenient, fast way to get a lube, oil filter and multi-point inspection performed on your Toyota vehicle right at your local dealership - and what better place is there to take care of your vehicle? Toyota dealerships have competitive pricing, trained service technicians, genuine Toyota parts and a commitment to satisfying their customers.
To find a certified Express Lube dealer, use the Dealer Locator. The results will designate whether a particular dealer is certified or not.
Here are the advantages of a Toyota Express Lube:
Conveniently open during regular Service Department hours
Completed within 29 minutes from time of write-up
Friendly reminders when your vehicle is due for its required maintenance
Uses only genuine Toyota oil filters
Tops off the fluids, sets the tires' pressure to factory specifications and lubricates chassis parts as necessary
Same price for all models
A central place for your vehicle's service records... and this can improve your vehicle's resale value
All Toyota parts have the limited Parts & Service Warranty* including: air filters, wiper inserts and batteries

Google above at toyota. com for local dealers.

Monday, January 08, 2007

Brewster Wall Covering

Brewster Wall Covering Co – 50% co-op reimbursement program, 5% accruals
Co-op $$$ are available now – because accruals are based on prior year purchases. We can find $$ with a vendor #.
To research co-op dollars for Brewster – get the co-op authorization letter signed and the vendor number.
See the paint-wall coverings list attached for more brands.

Google above at brewsterwallcovering.com for local dealers.

Benjamin Moore Paint

Benjamin Moore Paint – 50% co-op reimbursement program, 2% accruals
Co-op $$$ are available now – because accruals are based on prior year purchases.
To research co-op dollars for Benjamin Moore Paint – get the co-op authorization letter signed and the vendor number.
This year, one of our local retailers had over $28,000 in Benjamin Moore Co-op!
Take advantge of the special color sample promotion right now! These ads reimburse for 67% if pre-approved thru the regional sales mgr.

google above at: benjaminmoore.com for local dealers