Targeting brands with good co-op programs is always key to finding co-op dollars! Even more important is targeting brands with co-op dollars available in the 1st quarter of the new year when purchases are slow to get started. The Co-op Queen's secret is targeting brands with accruals based on prior year purchases - so co-op dollars are available right NOW or as soon as the mfr can run the new numbers! You and your retailer can run a good guestimate -- Red Wing Shoes & Boots -- figure 2% of his prior year purchases! It's Easy! Now he's ready to run co-op ads in Rodeo/Sports sections!
Also target co-op plan expiration dates that are other than 12-31. Look at the plans now for example that expire 4-30, 5-31 and 6-30!
Rolling and quarterly plans are also great to target right now! These plans have on-going co-op available - plan an annual program with these brands!
It's SO important right now to help the small MOM-POP shops work their co-op and promote their business! If we don't - we'll have Walmart, Home Depot, and Kohl's and that's it!
One in four small businesses are predicted to fail this year. Let's target those business NOW - and help work their co-op for them!
Most brands will support online advertising if you just submit an advertising proposal along with the print program. The media just needs to be approved.
Good luck! Let's gear up for 2009!
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