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Tuesday, March 11, 2008

VW/Audi Parts and Service


Co-op for VW/Audi Parts and Service –
Co-op funds are allocated in two 6-month periods each year - based on prior year purchases– (if he doesn’t use the co-op allotted in each 6-month period -he loses it!)
This is a 50% co-op reimbursement program; 75% for direct mail.
Check out: http://www.audidealerfirst.com/ (work with the dealer to obtain user name & password)
Get me a signed co-op authorization letter and a piece of the dealer’s letterhead to investigate his co-op accruals. One newspaper found over $6000 per quarter for one of their dealers for his parts and service co-op – about $25,000 for the year!!! They found over $30,000 in co-op for the automobile co-op – it’s a 100% rolling 6 month program.
Work with the dealer to help promote his VW/Audi Parts and Service Department-is he using his co-op accruals for advertising? Does he need help getting a hand on his co-op program?

On-line Advertising: Prior approval if not mfr ad materials; Web site must generate high traffic volumes of our target audience; Ad content must be predominantly service & parts; ads must have a clear, branded design

See the auto list for more brands with co-op opportunities.

Google above at audiusa.com for local dealers.

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