Manufacturer - Plan # - Product - Acc% - Reimburse %
Aearo Company - Health & beauty products - up to 5% - 100%
Alden Shoes - Alden shoes - 3% - 50%
All-Clad Metalcrafters - All-Clad or Emerilware cookware - 5-7% - 100%
Alps Sportswear Mfg Co - Alps sportswear - 2.5% - 50%
Alu-Mont Furniture Mfg - Patio sets - 2% - 100%
Ambar Diamonds - Jewelry - 5% - 50%
American Security Products - AMSEC Gun - Safes - 2% - 100%
American Water Heater Gp - Water heaters - 2% - 50%
Aquatic Industries Inc - Whirlpool baths & Soaking baths - 2% - 50%
B & K Mueller - Plumbing equipment - 2% - 100%
Baldor Generators - Baldor Generators - 1-2% - 50%
Barron’s Educational Series - Books and publications - 1-5% - 75%
Benchmark Doors - Benchmark doors and frames - 2% - 50%
Bertch Cabinet Mfg - Bertch vanities & cabinets - 1.5% - 100%
Brewster Wallcoverings Co - Wall coverings and wallpaper - 5% - 50%
Calphalon - Calphalon cookware - 10% - 100%
Carson Industries, Inc - Wind chimes, dinnerware, garden - 5% - 100%
Casio Inc - Televisions - varies - 100%
CITGO Petroleum Corp - All Citgo cased lubricants - $.15/gal - 50-100%
Continental Sports Supply - Soccer balls - 2% - 50%
Danaher Tool Group - Hand tools - 2% - 100%
Dave Grossman Creations - Collectible figurines - 5% - 50%
Delta Industries - Hand sprayers, plant waterer - varies - 100%
Do It Best (Valspar Paint) - Valspar Paint at Do It Best Stores - 4% - 50%
Droll Yankees Inc - Bird feeders - 4% - 50%
Easy Street Shoe Corp - Easy Street shoes - 2% - 50%
Evan-Moor Corp - Teachers resource materials - 2-5% - 100%
FLA Orthopedics Inc - Back and wrist supports - 1-3% - 50%
Guardian Personal Security - Bodyguard Pepper Spray - 3% - 100%
Gund, Inc - “Gund” stuffed animals - 5% - 100%
Hasa Inc - Pool chemicals and spa products - 5% Fix - 100%
Hickey-Freeman Co - Suits, sports coats for men - 3% - 50%
Honora Jewelry Co - All Honora jewelry - 5% - 100%
Insulate Windows - Vinyl windows and doors - .005% - 50%
Justin Boot Company - Justin Western boots & leather pdts - 3% - 75%
K-D Tools - Automotive tools - 2% - 75%
Landau Uniforms - Medical Uniforms - 1-2% - 50%
Magic Circle Corp - Dixie Chopper lawn mowers - 3% - 50%
Nature’s Bounty, Inc - Nature’s bounty vitamins - see plan - 50%
Optronics, Inc - Hand held spotlights - 5% - 50%
PaceSaver/Leisure Lift Inc - Scooters - 5% - 50%
Raynor Garage Doors - Raynor garage doors & openers - 1% - 65%
Sealy, Inc - Sealy—mattresses, box springs - varies - 50%
Google above for local dealers!
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2 comments:
I am a vendor looking to get involved with co-op advertising for our vitamin line to health food stores. Where do I start? How much is too much or not enough???
Usually co-op advertising programs are based on a percentage of the retailers purchases, whether it be 2,3,5, or 10% which accrues in the co-op advertising fund. Then when the product with illustration and logo are featured in the retailer's advertising, the mfr would reimburse 50% up to 100% of the cost of the advertising up to the amount accrued in the retailer's co-op fund, in the form of a credit memo or check, or sometimes free goods. If you are a start-up company a flat rate may be offered to help promote the product in the ad - still based on purchases by the retailer. Co-op coordinators at the newspapers help coordinate the program between the mfr and the advertiser, helping with co-op billing based on the ad rates and providing proof of advertising packages including tear sheets. We even help get the ad pre-approved before it runs!
We're here to help make the program a win-win for everybody involved!
This is exciting! How can I help you?
E-mail me again - it's private until I post for public view. I'll keep the e-mail private.
Many thanks! I hope this forum helps you!
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