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Showing posts with label Negotiable Co-op Programs. Show all posts
Showing posts with label Negotiable Co-op Programs. Show all posts

Wednesday, January 24, 2007

Co-op Marketing Funds! Just ask for it!

Just experienced one of several great success stories!

I visited a hearing aid dealer with a sales exec - talked about opportunities to increase advertising frequency...get a new contract signed...the dealer is currently spending about $800 a month. We talked about two brands that may have opportunities, but required negotiation with the mfr sales rep, because there is no formal co-op program. The sales exec and I presented an ad proposal via e-mail to the mfr rep for this brand asking for 100% participation to help celebrate this dealer's 30th Anniversary. The proposal presented a $9000 plan and a $7000 plan exclusively promoting this hearing aid product over a series of weeks! The mfr sales rep was planning a meeting with the dealer this week.

Results? The mfr rep has agreed to write a "co-op marketing" check for $5000 to promote a new hearing aid product. The dealer was "blown away!" The sales exec was very excited! We're getting together to make a presentation to the other brand we want to promote!

There are thousands and thousands of brands out there that have marketing funds available if you just ask for it!

Takin' it to the next level!

Monday, November 20, 2006

More Negotiable Co-op Programs

These brands have a negotiable co-op program, usually 50% co-op reimbursement. Usually the mfr sales rep wants to now how much the advertiser is willing to spend, then based on increasing mutual business, the mfr rep will approve funds to help support advertising—they usually like to deal directly with the customer. This means you submit an advertising proposal. These plans expire 12-31-06! Google above for local retailers!

Manufacturer - Product description - Contact
Eastman Guitars
- Eastman Guitars
Evo Grills - Outdoor grills
Fanimation - Ceiling fans
Flensted Mobiles - Decorative mobiles
Flightcom Corp - Flight headsets, intercoms
Gaaraventa - Lift Aids
Garfield & Marks - Women’s suits and clothing
Garrison Guitars - Garrison Guitars
Hanko Designs - Japanese paper
Hills Pet Nutrition - Science Diet brand pet food
Hunter Douglas - Blinds and window coverings
Inkadinkado - Rubber stamps
Pelco - Security camera site equipment
Simpson Door Co - Doors—thru the distributor - Contact local distributor
Stoll Fireplace - Fireplace doors, tool sets, patio furniture
Ventana Bikes - Ventana Mountain Bikes
Waechtersbach - Dinnerware and mugs
Weinstock Lightng - Crystal chandeliers
WC Wood Co - Upright Freezers, single door refrigerators
Wheel Masters - RV Air Gauges, heavy duty valve caps
Wolfe Designs - Greeting Cards, Botanical fine art

If you'd like the contact, please post a comment and I will provide.

Negotiable Co-op Programs

These brands have a negotiable co-op program, usually 50% co-op reimbursement. Usually the mfr sales rep wants to now how much the advertiser is willing to spend, then based on increasing mutual business, the mfr rep will approve funds to help support advertising—they usually like to deal directly with the customer. This means you submit an advertising proposal. These plans expire 12-31! Google above for local dealers.

Manufacturer - Product description
Afco Industries - Decorative wall panels, columns
Aitoh Company - Paper products
Alessi USA - Kitchen gadgets
American Tools - Same as Irwin tools
Arai Helmets - Arai motorcycle helmets
Big Train - Chai tea, coffee, smoothies, syrups
Blue Bell - Blue Bell Creamery—ice cream
Blue Ox - RV steering control, tow bars, hitches
Brooke Insurance - Brooke Insurance—life, auto, home
Cessna Aircraft - Cessna Airplanes
Chef’s Planet - Kitchen gadgets—they offer a discount
Citrix Systems - Computers and accessories
Comfort Maker - Air Conditioning—International Comfort Pdts
Cowgirl Tuff - Ladies Western Wear
Crown Column - Decorative columns and millwork
D’Angelico - Guitars of America
Demco - RV transport equipment, tow bars
Dolan Designs - Lighting products
Double D Ranch - Western ranch wear
Dragonfly - Ionithermie, MoorSpa, Y-Spa, Binge Spa pdts
Dr. Smoothie - Smoothie products thru the distributor

If you would like a contact - post a request and I will provide.

Google brand above to find local dealers.