Co-op Marketing Funds! Just ask for it!

Just experienced one of several great success stories!

I visited a hearing aid dealer with a sales exec - talked about opportunities to increase advertising frequency...get a new contract signed...the dealer is currently spending about $800 a month. We talked about two brands that may have opportunities, but required negotiation with the mfr sales rep, because there is no formal co-op program. The sales exec and I presented an ad proposal via e-mail to the mfr rep for this brand asking for 100% participation to help celebrate this dealer's 30th Anniversary. The proposal presented a $9000 plan and a $7000 plan exclusively promoting this hearing aid product over a series of weeks! The mfr sales rep was planning a meeting with the dealer this week.

Results? The mfr rep has agreed to write a "co-op marketing" check for $5000 to promote a new hearing aid product. The dealer was "blown away!" The sales exec was very excited! We're getting together to make a presentation to the other brand we want to promote!

There are thousands and thousands of brands out there that have marketing funds available if you just ask for it!

Takin' it to the next level!