tag:blogger.com,1999:blog-31900145.post4976968231051365894..comments2019-05-24T04:46:12.990-05:00Comments on Co-op Queen Buzz: New Negotiable Programs with the mfr rep or distributorCo-op Queenhttp://www.blogger.com/profile/13904044296465329165noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-31900145.post-51282202807084201772007-04-18T20:38:00.000-05:002007-04-18T20:38:00.000-05:00You would be very surprised about the opportunitie...You would be very surprised about the opportunities for co-op in small newspaper markets!<BR/>I pursue the small mom/pop businesses - we as newspaper sales executives can really help the small businesses with their co-op programs, researching co-op balances upfront if they want us to, pulling together co-op pre-approved ads, and handling the co-op billing and claims on the back end. These retailers are busy trying to run their businesses - if we handle the co-op process for our customer, we can earn their business and earn their trust! Talk about establishing a relationship with the customer!<BR/>Where to start depends on the area of the country you are in! Here in Texas, right now I am pursuing lawn & garden products - lawn mowers like Toro, Bush Hog, Dixon, Snapper, and others; pool and spa products like pool cleaning chemicals (Bio-Lab, Zodiac, Arch Chemicals) and pool cleaners like Hayward and Polaris. Air Conditioning is the biggest revenue generator for us! Lennox, Trane, Carrier, American Standard, and Goodman/Amana.<BR/>You really need to use a resource for co-op plan details, co-op pre-approved ads, and co-op tracking, co-op claims and co-op reporting. It's extremely difficult to do this job without a co-op recovery system. The one I use and would recomment for you is ReCas. Check out: www.recas.com<BR/>This will show you an introduction to the system. Then I would recommend you contact Tim Brennan, the sales executive. Tell him the Co-op Queen told you to contact him. Try it! <BR/>Let me know what you think about it!<BR/>Many thanks and good luck to you!<BR/>The Co-op QueenCo-op Queenhttps://www.blogger.com/profile/13904044296465329165noreply@blogger.comtag:blogger.com,1999:blog-31900145.post-35536574627758039612007-04-18T10:15:00.000-05:002007-04-18T10:15:00.000-05:00Good Morning! I am looking for some advise, I am ...Good Morning! <BR/><BR/>I am looking for some advise, I am new to the News Paper Industry, and would love to learn more about your methods and ideas. I am now an avid reader of your blog but am unsure how I can start to be as effective as you. I am working in a small market, about 14,000 people and we are the only paper (weekly). Can you give me some suggestions? Dave<BR/><BR/>dkarasick@thenews-gazette.comAnonymousnoreply@blogger.com